COVID-19
In recent days, corporations and firms across sectors have faced enormous public pressure, criticism, and louder calls for accountability as the fallout from the George Floyd protests and America’s reckoning with racial inequality only grows stronger. From allegations of pay disparity to personal accounts of cultural and systemic discrimination, more reports are coming to light […]
Welcome back to the (new!) PMG Summer Briefing series. We hope you had a meaningful weekend, whether it was through rest or action. In today’s briefing, we’re covering: Social issues take priority COVID-19 updates Social tech moderation The week ahead Let’s jump in. Social issues take national priority Around the US, protests against police brutality […]
I hope you had a summery Memorial Day weekend. We’re in for a short yet newsworthy week, so let’s jump right in. Today, HBO Max (finally) launches, and on Friday, Steve Carell fans rejoice with the release of Netflix’s highly-anticipated Space Force. For today’s briefing, let’s review what else is going on: Reopening and the […]
We’ve reached the middle of May, and consumers continue to lean into spring cleaning. According to Reddit’s COVID-19 weekly updates, r/konmari, a thread for Marie Kondo’s famous decluttering method, had a +2X% spike in unique views this week. Furthermore, users were highly engaged in threads related to home organization projects, including clean and organized kitchen […]
During uncertain times like the one we find ourselves in right now due to COVID-19, research has shown that consumers tend to stick with brands and companies they know and trust. On the face of it, that should mean that influencers would have a large role serving as de facto ambassadors for advertisers since their […]
It’s Friday, and what a week it has been. Let’s review the highlights so you can get onto your weekend. Moving (cautiously) forward Curbing business ambitions Moving (cautiously) forward Well, here we are. I could give you a state-by-state rundown, but in this instance, a visual speaks louder than words. In the graphic below, courtesy […]
Yesterday was Cinco de Mayo, and naturally, consumer interest in cooking and food consumption is still going strong. Reddit has seen a home cooking renaissance of sorts, and the Food & Drink interest group had a +19% increase in views this week. The [Homemade] tag exploded on the subreddit, and skilled DIY chefs posted new […]
What an incredibly busy week this has been. I hope you have a chance to duck out early this afternoon, but before you do, here’s the week in review. Phased reopenings Earnings and the future of media Life after COVID-19 Press go to reopen Heading into the weekend, over a dozen or so U.S. states […]
Some celebrities and creators have faced backlash from consumers because of tone-deaf content or comments, but despite that, influencer marketing after our current health crisis recedes is not going away. In an article on CNBC, PMG’s Angela Seits added her thoughts to those from other experts who say that the aspirational tone of influencer content […]
Happy Wednesday, everyone. As if we haven’t already had enough bread over the past few weeks, including the delicious banana recipe we shared a few weeks ago, why not try the sourdough variety? According to Brandwatch, mentions of sourdough on social media have grown 2.5x since March 12th. Did someone say quarantine or carb-o-tine? Now, […]