COVID-19
Trying to reach gamers has been on the radar of advertisers for many years, but it’s only been in recent times that their mindset about in-game advertising changed — from seeing it as an opportunity to put up a virtual billboard to an extension of their social media strategy. That shift in thinking, according to […]
Summer is officially here. We hope you had a restful and meaningful weekend. In today’s briefing, let’s get you caught up on the news you might have missed. Weekend in Review The country was hyper-focused on Tulsa, OK, where President Trump held a campaign rally amidst concerns over public health. Up to 100,000 Trump supporters […]
If there is one bright spot from the COVID-19 crisis, it is the boon we’re seeing from the streaming services as OTT brands use their unique content to drive viewership and adoption. Early releases of Frozen 2 and the upcoming ‘Hamilton’ movie. The Last Dance reminding everyone of His Airness’ greatness. Families being able to […]
Keynote Takeaway Across all the announcements, one common theme emerged throughout Snapchat’s annual keynote event dubbed the Snap Partner Summit: the platform seems to guide its innovation initiatives based on user engagement. Snapchat didn’t walk out on the virtual stage to reveal a revolutionary product or technology. Rather the team at Snapchat announced a slew […]
Happy Thursday. Two more days until the weekend. You can do this. In today’s briefing, we’re reviewing consumer insights across verticals and how the pandemic, economic recovery, as well as the Black Lives Matter movement, have shaped consumer sentiment these past few weeks. Consumer insights Commerce verticals Retail Beauty CPG Services verticals Dining & QSR […]
2020 has caused many companies to pivot and adapt in speeds not often employed, starting first with the actions that arose due to the global pandemic, and more recently the massive civil unrest that began in Minneapolis and has spread internationally. It has required marketers to demonstrate agility, and frankly, toss many well-planned agendas because […]
With a new sales boss and restructured team, Reddit is poised to better meet advertisers’ need for partners that can drive transactions versus brand awareness. PMG’s Leyla Foschi contributed to a story on Digiday about the changes, and what it means for brands. Foschi said she’s seen that “many advertisers pulled back on spend, focusing […]
During the spring, the US declared ‘Shelter in Place,’ urging the country to stay inside during the COVID-19 pandemic. Local and federal lawmakers closed nonessential businesses and did everything they could to encourage citizens to limit exposure and practice social distancing—a palatable way to say “avoid your friends and family.” In short, the world was […]
While we are still in the midst of a pandemic, society’s loosening and the expected economic recovery has led many marketers to increase their advertising spend to raise product awareness. That, according to Digiday, has led to the video marketplace jumping from its low point in April, with CPMs recovering some of their highest points […]
We are now three weeks into nationwide protests against police brutality and racial inequality in the US, and it’s been just over three months since the WHO declared the novel coronavirus a (global) pandemic. Time flies when anxiety and unrest is at an all-time high. I hope you’re able to find some time to decompress […]