Consumer behaviour has shifted monumentally We’re on the precipice of a monumental change in the trajectory of consumer behaviour online and how we buy. During these lockdown times, social isolation is rife, however digital platforms are a saving grace for people to communicate with the outside world. 75% of people globally say they are spending […]
As the COVID-19 crisis continues to keep people home and physically distant from each other, more people are turning to TikTok for lighthearted content and mental relief. However, while the audience has grown, advertisers are still hesitant about the platform, according to Digiday. PMG’s Miranda Haynie added her thoughts to the story, which details that […]
Recently, Business Insider connected with 16 media buyers and asked their opinions about which media companies were poised to gain or lose the most because of the coronavirus crisis. PMG’s Leyla Foschi was part of the group who shared their thoughts about how the ad industry has been upended in the past few months. A […]
Restaurants across the country have started to slowly return to some semblance of normal, though what things were in the past will surely not be the same in the future. In an extensive article by Restaurant Dive, PMG’s Parks Blackwell shared her thoughts on what QSR marketers should consider when it reengages after the coronavirus […]
Trying to reach gamers has been on the radar of advertisers for many years, but it’s only been in recent times that their mindset about in-game advertising changed — from seeing it as an opportunity to put up a virtual billboard to an extension of their social media strategy. That shift in thinking, according to […]
Summer is officially here. We hope you had a restful and meaningful weekend. In today’s briefing, let’s get you caught up on the news you might have missed. Weekend in Review The country was hyper-focused on Tulsa, OK, where President Trump held a campaign rally amidst concerns over public health. Up to 100,000 Trump supporters […]
If there is one bright spot from the COVID-19 crisis, it is the boon we’re seeing from the streaming services as OTT brands use their unique content to drive viewership and adoption. Early releases of Frozen 2 and the upcoming ‘Hamilton’ movie. The Last Dance reminding everyone of His Airness’ greatness. Families being able to […]
Keynote Takeaway Across all the announcements, one common theme emerged throughout Snapchat’s annual keynote event dubbed the Snap Partner Summit: the platform seems to guide its innovation initiatives based on user engagement. Snapchat didn’t walk out on the virtual stage to reveal a revolutionary product or technology. Rather the team at Snapchat announced a slew […]
Happy Thursday. Two more days until the weekend. You can do this. In today’s briefing, we’re reviewing consumer insights across verticals and how the pandemic, economic recovery, as well as the Black Lives Matter movement, have shaped consumer sentiment these past few weeks. Consumer insights Commerce verticals Retail Beauty CPG Services verticals Dining & QSR […]
2020 has caused many companies to pivot and adapt in speeds not often employed, starting first with the actions that arose due to the global pandemic, and more recently the massive civil unrest that began in Minneapolis and has spread internationally. It has required marketers to demonstrate agility, and frankly, toss many well-planned agendas because […]