• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us

COVID-19

Updates &
Industry Insights

Read

Category: Social Media

June 23, 2020
Posted by David Gong

In-Game Advertising Grows Up

Trying to reach gamers has been on the radar of advertisers for many years, but it’s only been in recent times that their mindset about in-game advertising changed — from seeing it as an opportunity to put up a virtual billboard to an extension of their social media strategy. That shift in thinking, according to […]

Read
June 22, 2020
Posted by Angela Seits and Ruthie Nathan

Calls for Fairness and Racial Justice Reach Social Platforms

Summer is officially here. We hope you had a restful and meaningful weekend. In today’s briefing, let’s get you caught up on the news you might have missed. Weekend in Review The country was hyper-focused on Tulsa, OK, where President Trump held a campaign rally amidst concerns over public health. Up to 100,000 Trump supporters […]

Read
June 22, 2020
Posted by David Gong

Using Social to Drive OTT Adoption

If there is one bright spot from the COVID-19 crisis, it is the boon we’re seeing from the streaming services as OTT brands use their unique content to drive viewership and adoption. Early releases of Frozen 2 and the upcoming ‘Hamilton’ movie. The Last Dance reminding everyone of His Airness’ greatness. Families being able to […]

Read
June 20, 2020
Posted by Caroline Norton and Pavan Malani

Takeaways from the Virtual Snap Partner Summit 2020

Keynote Takeaway Across all the announcements, one common theme emerged throughout Snapchat’s annual keynote event dubbed the Snap Partner Summit: the platform seems to guide its innovation initiatives based on user engagement. Snapchat didn’t walk out on the virtual stage to reveal a revolutionary product or technology. Rather the team at Snapchat announced a slew […]

Read
June 18, 2020
Posted by Abby Long

How the Pandemic is Affecting Personal Finances

Happy Thursday. Two more days until the weekend. You can do this.  In today’s briefing, we’re reviewing consumer insights across verticals and how the pandemic, economic recovery, as well as the Black Lives Matter movement, have shaped consumer sentiment these past few weeks. Consumer insights Commerce verticals Retail  Beauty CPG Services verticals Dining & QSR  […]

Read
June 18, 2020
Posted by David Gong

Food Marketers, Scrap Your Playbook

2020 has caused many companies to pivot and adapt in speeds not often employed, starting first with the actions that arose due to the global pandemic, and more recently the massive civil unrest that began in Minneapolis and has spread internationally. It has required marketers to demonstrate agility, and frankly, toss many well-planned agendas because […]

Read
June 16, 2020
Posted by David Gong

Reddit Restructures, Positioning Itself to Better Drive Performance

With a new sales boss and restructured team, Reddit is poised to better meet advertisers’ need for partners that can drive transactions versus brand awareness. PMG’s Leyla Foschi contributed to a story on Digiday about the changes, and what it means for brands. Foschi said she’s seen that “many advertisers pulled back on spend, focusing […]

Read
June 16, 2020
Posted by Grant Weber

Staying True to Your Brand During a Crisis

During the spring, the US declared ‘Shelter in Place,’ urging the country to stay inside during the COVID-19 pandemic. Local and federal lawmakers closed nonessential businesses and did everything they could to encourage citizens to limit exposure and practice social distancing—a palatable way to say “avoid your friends and family.” In short, the world was […]

Read
June 16, 2020
Posted by David Gong

Resurgent Brand Advertising Leads to Increased Video CPMs

While we are still in the midst of a pandemic, society’s loosening and the expected economic recovery has led many marketers to increase their advertising spend to raise product awareness. That, according to Digiday, has led to the video marketplace jumping from its low point in April, with CPMs recovering some of their highest points […]

Read
June 15, 2020
Posted by Abby Long

Europe Opens Borders, and Protests Bring Forth Monumental Change

We are now three weeks into nationwide protests against police brutality and racial inequality in the US, and it’s been just over three months since the WHO declared the novel coronavirus a (global) pandemic. Time flies when anxiety and unrest is at an all-time high. I hope you’re able to find some time to decompress […]

Read
Previous
Next
1 2 3 4 5 6 … 33

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.