Category: Structured Data
How to Succeed with Data-Driven Marketing
Liveramp recently brought their ‘Ramp Up on the Road’ data and analytics conference series down to Austin and I was fortunate to be able to attend and represent all the great work we do here at PMG. There were some fantastic speakers and panels as well as attendees from all sorts of industry leading companies. […]
Making a case for SQL Case Statements
The CASE statement is SQL’s method of handling your standard IF/THEN logic in Excel. You begin with CASE, followed by at least one pair of WHEN and THEN statements, and then you END it. You can be exhaustive in your WHEN/THEN statements, accounting for every possibility, or you can also use the ‘else’ functionality, and […]
Similar Items in Google Image Search
Update: A week after publishing this post, Google officially announced their launch of “Similar Items” on mobile web and the Android search app. There may be a new benefit to adding product schema markup to your product pages. A few months ago, Google started displaying product rich snippets in the Google Image Search results on mobile […]
The Next Era of Text Ads. {=Blog.CleverTagline}
We’re already placing our bets to see how long Google continues allowing advertisers to make static text ads. Ads that look like this blog’s title are already commonplace and it’s only going to get more complex (while also WAY more accurate and relevant). In this day and age, it just doesn’t make sense to slap some […]
The Rise of First-Party Audiences
Audiences allow you to target your ad groups across search, social, display, and video to reach people who are known to be interested in your business’ products or services. There are three main types of audiences: Cookie audiences, similar (or lookalike) audiences, and first-party audiences. Cookie audiences are groups of people who are deemed by […]
Google Local Pack Combines Organic & Paid Listings
Google is adding another new ad placement into search results, this time for local businesses. Local ads are not entirely new, Google Maps have had ads for a long time. Below is an example of the current map ads: What’s Changed In addition to the map, Google is now looking to include local ads in the standard search […]
Tracking is an increasingly important piece of the digital advertising landscape, and there is an ever-growing number of ways to gather information on the clicks heading to a website. One of the most versatile ways is through Google’s ValueTrack Parameters. Below is one way to use these parameters in Google Shopping campaigns to obtain the […]
The Site Analytics Platform Breakup
Over the past year or so, we have seen some noticeable trends that are picking up steam across clients. Some of these trends are behaviors we are driving due to our belief in the value and the solutions we have put in place to address. Others are purely driven by market forces and great minds […]
How to Use Xpath for Custom Extraction in Screaming Frog
If you’re like me, you were super excited when Screaming Frog added the custom extraction feature to their spider tool. Now, you can do some basic web scraping when crawling a site. This is particularly helpful when it comes to checking if a client’s site is using schema code or checking for hreflang tags. But […]
New GTIN Requirements for Google Shopping
In 2015, Google began requiring Global Trade Item Numbers (GTINs) for products from a list of 50 brands. Going forward into 2016, the requirements for GTINs will expand beyond those 50 brands to include all products with a GTIN assigned by the manufacturer. Beginning May 16th, merchants targeting Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, […]
