While visual search has risen to prominence via shopping over the last several years, Google recently developed additional visual search ad options that enhance the way that brands re-engage with existing customers and reach potential new ones. What is Visual Search? Visual search technology uses images to connect users with products and/or categories that are […]
The notion of function options (or arguments, settings, configuration values) has been around for a while. At a high level, a function option is a closure over some value that needs to be set on some other entity. By using some helper method, you can set a defined, yet flexible, set of values on an […]
As retailers look to strengthen their digital marketing game, incorporating Google’s Shopping Showcase Ads may spice up their recipe. However, for marketing teams that have not utilized Google’s Shopping Showcase Ads in the past, adding them into the mix without key knowledge may lead to a “recipe for disaster” rather than a recipe for success, […]
In the digital advertising industry, the question is always “how can this program drive more efficiency?”. And that question is increasingly being answered with automation. While big picture automation projects like bidding algorithms fueled by machine learning or ad copy written by AI are the most exciting and headline-grabbing developments, automation doesn’t have to be […]
The US Search Awards today announced that PMG has been named a finalist in its annual competition to showcase the expertise, talent, and achievements in search marketing. PMG is up for the Most Innovative Campaign award because of its pioneering work that helped a retail client streamline and automate time-intensive and time-sensitive efforts around global […]
SQL can be scary; even its name, Structured Query Language, is enough to deter you from even trying to learn about it. Once you get down to the nitty-gritty, though, you’ll see, not only do the daily tasks you execute in Excel translate directly and easily, but SQL has a few more tricks up its […]
Have you ever created technology you found to be amazing but no one used it? You see a tremendous amount of value in the tech but you just can’t seem to get your users to consistently use what you’ve created. This is a common problem I’ve seen at companies that build tech internally and for […]
I was recently assigned a ticket in which I had to rebuild a UI in React. Here at PMG, we use Karma, Enzyme, and Chai to help test our React components. In completing the ticket, I learned a few things about Mocha/Enzyme and thought I would share. Let’s start with a quick tip in the […]
Before I dive into to Terraform and all its power, I want to make it clear how little I knew about infrastructure before I started working with Terraform and AWS. On our team here at PMG, we like to have everyone be as full-stack as possible so that you’re able to understand what’s going on within a […]
There is a reason why there are so many cliches about preparedness. Catchy phrases like Always be prepared, An ounce of prevention is worth a pound of cure, a stitch in time saves nine, or most relevant to this post: Winter is Coming. Christmas and Holiday shopping is already here, available on store shelves at […]