There is a reason why there are so many cliches about preparedness. Catchy phrases like Always be prepared, An ounce of prevention is worth a pound of cure, a stitch in time saves nine, or most relevant to this post: Winter is Coming. Christmas and Holiday shopping is already here, available on store shelves at […]
As a digital marketer, your concern is making the customer journey as frictionless as it can be but in order to accomplish this, you’ll need to try as many new strategies as possible. This, of course, sets up your digital testing strategy to lead the way for learning what makes the best experience for your […]
Now known as the second company in history to reach a $1 trillion valuation, and thus, fortifying its place as one of the most valuable brands in the world, Amazon is the leading online retailer with net sales amounting to over $175 billion just last year. While the majority of Amazon’s revenues are made through […]
Dirty Data is Expensive The old truism states that analysts and data scientists spend about 80% of their time cleaning data and only 20% of their time actually analyzing it. Cleaning data, in this instance, refers to all of the manual operations that are required to turn data that’s readily available into data that is […]
In this first piece of a 3-part series on programmatic advertising, we start with the basics and clearly define some of the most important concepts in order to have a good foundation for more advanced topics in the future. So let’s start from the beginning. What the heck is programmatic advertising all about? Simply stated, programmatic […]
ReactJS is a popular JavaScript library used for a growing number of websites. In fact, 5.6% of the top 10,000 websites now use React, according to digital technology trending site BuiltWith. Building websites and mobile web apps in React can help create a modern user experience, however, like many JavaScript technologies, there are search engine […]
If your role involves analyzing and utilizing data, you might have had one or two frustrating experiences with inconsistent data. Campaign names can be named differently across various channels and platforms — not to mention when there are typos in the campaign naming so they don’t fall under the same code logic – making manual […]
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker The modern shopping process is extremely different than the shopping process used just 20 years ago. Back then, the Spice Girls topped the charts, Beanie Babies were all the rage and you were likely to save […]
Making Marketing Automation Work for Your Business It’s clear that 2017 has been the year where companies start shifting their focus towards efforts on marketing automation and experimentation through the use of machine learning. For AdWords, Google has consistently been pushing improvements to their enhanced CPCs, increasing and decreasing bids dynamically in every auction based […]
The Drum Search Awards last week announced the finalists in its inaugural U.S. edition, and PMG earned three nominations overall for its data and technology innovation leading to search marketing excellence. The nominations — in the categories of Most Innovative Search Campaign, Best Use of Technology in Search, and Best Use of Data — were […]