In this first piece of a 3-part series on programmatic advertising, we start with the basics and clearly define some of the most important concepts in order to have a good foundation for more advanced topics in the future. So let’s start from the beginning. What the heck is programmatic advertising all about? Simply stated, programmatic […]
ReactJS is a popular JavaScript library used for a growing number of websites. In fact, 5.6% of the top 10,000 websites now use React, according to digital technology trending site BuiltWith. Building websites and mobile web apps in React can help create a modern user experience, however, like many JavaScript technologies, there are search engine […]
If your role involves analyzing and utilizing data, you might have had one or two frustrating experiences with inconsistent data. Campaign names can be named differently across various channels and platforms — not to mention when there are typos in the campaign naming so they don’t fall under the same code logic – making manual […]
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker The modern shopping process is extremely different than the shopping process used just 20 years ago. Back then, the Spice Girls topped the charts, Beanie Babies were all the rage and you were likely to save […]
Making Marketing Automation Work for Your Business It’s clear that 2017 has been the year where companies start shifting their focus towards efforts on marketing automation and experimentation through the use of machine learning. For AdWords, Google has consistently been pushing improvements to their enhanced CPCs, increasing and decreasing bids dynamically in every auction based […]
The Drum Search Awards last week announced the finalists in its inaugural U.S. edition, and PMG earned three nominations overall for its data and technology innovation leading to search marketing excellence. The nominations — in the categories of Most Innovative Search Campaign, Best Use of Technology in Search, and Best Use of Data — were […]
The Drum announced the shortlist for its second U.S.-based Digital Trading Awards today, and PMG was named a finalist eight times over, more than any other company from an impressive field. The agency was honored for its work across the full spectrum of digital marketing, from high impact brand campaigns, to biddable media campaigns in […]
A few weeks ago, Facebook quietly introduced a new capability within Custom Audiences from Customer Lists, lifetime-value-based lookalikes. I won’t be going into detail on how to use LTV audiences—rather, I think it’s important to consider what this tells us about the direction of digital media. But if you’re interested in learning how to use […]
Liveramp recently brought their ‘Ramp Up on the Road’ data and analytics conference series down to Austin and I was fortunate to be able to attend and represent all the great work we do here at PMG. There were some fantastic speakers and panels as well as attendees from all sorts of industry leading companies. […]
The CASE statement is SQL’s method of handling your standard IF/THEN logic in Excel. You begin with CASE, followed by at least one pair of WHEN and THEN statements, and then you END it. You can be exhaustive in your WHEN/THEN statements, accounting for every possibility, or you can also use the ‘else’ functionality, and […]