For the second time, Chief Marketer has released its list of the “best brand engagement and activation agencies” in the U.S., and for the second year in a row, PMG has been included in the prestigious list.
The 2020 CM200 list covers agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing, and Martech. PMG was cited for being one of the U.S.’s top digital/content agencies. Other companies making the list include 360i, AKQA, Digitas, Huge, Publicis.Sapient, and R/GA.
“Many of the marketing disciplines that were once considered ‘below the line’ have come into their own and become some of the most powerful marketing tools in the marketing mix,” says Jessica Heasley, Group Editor & Publisher at Chief Marketer. The CM200 list was created “to shine a spotlight on this vibrant and fast-growing agency community, and to help modern marketers find the partners that will help them craft the kind of campaigns that modern consumers demand.”
Winners were selected based on several criteria, including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. According to Chief Marketer, the 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.