With over half the world’s population sheltering in place and the economic lockdown barreling on, consumers have rapidly adapted their shopping and media consumption behavior to fit their new reality of life at home. As such, major implications to the media and marketing landscape have taken form, resulting in ecommerce and online shopping operations to carry the weight of the entire retail industry as storefronts remain closed.
The challenge for many marketers now is how to shape and execute the plans to re-engage these new audiences. Learn more about our framework to identify these groups and create executable strategies for your business by clicking on the PDF below.