• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
March 13, 2020

Consumers Use Voice Tech Broadly, but Purchasing Behavior Still Low

Posted by David Gong

A recent eMarketer study reported more than 21 million people will have made purchases via smart speakers by the end of 2020, a number that’s two million lower than previously predicted. According to RetailDive, that signals the challenges retailers have in getting deeper adoption of voice technology by consumers. PMG’s Jason White shared his thoughts on how voice has evolved, and where he sees potential roadblocks for consumer trust and acceptance.

On the one hand, White is bullish on voice assistant technology being integrated into more and more cars. He “foresees a near future where voice assistant technology in cars will be able to communicate with in-home technologies to, say, turn on home heating and cooling or play mood music upon arrival.”

“Our lives are becoming more and more like a music video where we’ll be able to seamlessly flow from in-car experience and listen to the same tunes along the way,” White said.

On the other hand, retailers that focus on smart speakers may be overlooking the question of whether or not consumers will settle for a single “search result” that’s returned for their question or query.

“One of the things that I’m very curious about is if they’re going to accept the first answer that’s given to them,” White said. “In the case of a voice answer to somebody’s question… They’re not able to look and see what they feel is a close match to their question or from a news source that they trust.”

We recommend a full read of the article, as it presents an expert opinion on what else needs to be done in order to improve user experience and data collection transparency.

alexagoogle assistantvoice assistantsvoice searchvoice technology
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.