In a virtual awards ceremony, the Dallas-Fort Worth Interactive Marketing Association (DFWIMA) announced that PMG won three awards for excellence in digital marketing, with the agency honored in the following categories: Most Effective Multicultural Campaign, Most Effective Integrated Marketing Campaign, and Most Innovative Use of Search.
PMG’s work on behalf of Athleta for the brand’s Race for the Planet campaign won in the multicultural category, and PMG’s award in the integrated campaign category was for the hugely successful global launch of Powerbeats Pro from Beats by Dre. In the search category, PMG won for its innovative approach to using language targeting to drive true incremental revenue growth for a market-leading retailer.
The awards competition is an annual event that recognizes the amazing work done by agencies and brands in the DFW business community.