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Ecommerce Activation Strategies to Bolster Liquidity
1 MINUTE READ | April 10, 2020
Ecommerce Activation Strategies to Bolster Liquidity
Abby Long
Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.
Each passing day physical storefronts remain closed, seasonal products depreciate further on warehouse shelves. Retailers must act quickly to convert an abundance of inventory into cash, and because of the shift of demand to ecommerce, formulating a digital media plan is Step 1.
In PMG’s latest POV, we outline how brands can take immediate action by embracing direct-to-consumer strategy and utilizing digital media to drive demand and transform vulnerable inventory positions into a competitive advantage and cash liquidity.
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