Video games have gone mainstream. Is your brand ready?
The allure of video games has gone mainstream, and games like Fortnite have become the new social media for certain audiences, especially among young consumers. This meteoric rise of gaming’s popularity presents a multi-billion dollar opportunity for brands that understand how to wade into the fray of gaming’s unique culture. In PMG’s first paper of 2020, we explore the nuances of gaming culture and how brands can capitalize on gaming’s global reach and influence.
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