• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
March 13, 2014

Get Down With Mobile SDKs

Posted by David Gong

Mobile SDKs are a great mechanism to help us develop targeted acquisition campaigns to get the right folks downloading and using our apps. The great news is that there are many mobile advertising companies that offer theirs for free, and implementation is fairly straightforward.

The benefits of implementation invariably include a dashboard that provides rich insights into what your most profitable customer segments are, and where they came from. Based on cost (again, we’re talking free 99% of the time here) and ease, it’s tempting to jump feet first with the first vendor that comes around.

radiumone

Credit: RadiumOne

There are some questions you should first ask, though, including the following:

  • What’s your ability to post back to publishers?  You’ll want your publishers to have a reasonable feedback loop on performance so they can proactively optimize for better results. Some SDKs aren’t able to accommodate this at all, which is less than ideal.
  • Do you track lifetime value?  Getting the install is fantastic, but as with email, there are different values to be assigned based on someone’s engagement and post-sign up activities.
  • What usage metrics are available?  You’ll want to work with someone that can provide a list of customers/segments along with how recently they’ve used the app.
  • How do you charge?  The two most common approaches are to charge per event (e.g., click, install, post-install action) or to bundle apps into levels (i.e., pay $Y to get up to X events per month). Unless you’ve got a money tree in the backyard, you’ll definitely want to know this.

The answers to these questions will help you understand how each SDK is different from one another. Best of all – the questions are applicable to all companies, allowing for an easy apples-to-apples comparison to see which offers the optimal mix of capabilities and features to meet your goals.

digital marketingmobilemobile appsmobile marketing
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • Hindsight 2020 & Looking Ahead to 2021
  • Preparing for Streaming’s Growth & The Future of TV Buying
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.