• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
November 10, 2011

Google Announces New Quality Score for Mobile Ads

Posted by George Popstefanov

We got an email today that Google is officially rolling the new ad score for mobile specific ads.

Here is what the email said:

In September, we announced that mobile site optimization would soon
become a new factor in ads quality for all campaigns running mobile
search traffic. This past week, we introduced GoMo, an initiative to
help businesses “Go Mobile” by giving them tools and resources to
build a website that works well on smartphones. Today, we want to let
you know that this new factor in mobile ads quality will be rolling
out to all advertisers. Ads that have mobile optimized landing pages
will tend to perform better in AdWords – they will generally drive
more mobile traffic at a lower cost.

The AdWords system will automatically visit your landing page, and
evaluate your site as viewed by smartphones. However, if you already
have a mobile site, we recommend confirming with your webmaster that
you’ve configured your server to show the mobile-optimized site when
the AdWords mobile User-Agent is detected.

We encourage you see what your mobile customers see. Visit your
website on a smartphone or in the “GoMoMeter” preview tool on
HowToGoMo.com. The GoMoMeter will analyze your site and give you
customized recommendations on how to make your site more mobile
friendly to customers. If you don’t have a mobile site, but are
interested in getting started, please check out best practices and the
directory of vendors HowToGoMo.com.

With mobile being over 15% of all searches online and are expected to be about 20% of all purchases during the holidays, it has never been a better time to make sure that your mobile sites are optimized and fully functional.

From an advertising perspective, I recently wrote an article on mobile optimization for search engine land so feel free to check it out

http://searchengineland.com/mobile-holiday-shopping-new-opportunities-top-tactics-for-success-97983

Google+mobilemobile adsquality
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • Hindsight 2020 & Looking Ahead to 2021
  • Preparing for Streaming’s Growth & The Future of TV Buying
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.