Accessibility Tools
PMG Digital Made for Humans
Google Adds Automated Bidding Options For Shopping Campaigns
1 MINUTE READ | August 14, 2015
Google Adds Automated Bidding Options For Shopping Campaigns
Jacob Herman
Jacob Herman has written this article. More details coming soon.
Google has released a _s_uite of bidding strategies for Shopping campaigns. These will enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.
The New Bidding Strategies Include:
Maximize Clicks – Capture as much traffic as possible within your budget.
Enhanced CPC – Manage your own bids or use a third-party bidding platform
Target ROAS (beta) – Don’t want to manage your bids manually and are revenue-driven.
Stay in touch
Bringing news to you
Subscribe to our newsletter
By clicking and subscribing, you agree to our Terms of Service and Privacy Policy
For more information, see the AdWords blog.
Related Content
SEO & Paid SearchAI & MarketingData & TechnologyB2B MarketingPlatforms & MediaDigital Marketing
Google Performance Max Campaigns Now Available to All Advertisers
4 MINUTES READ | November 2, 2021
Consumer TrendsSocial MediaSEO & Paid SearchPlatforms & MediaDigital Marketing
Third Quarter Big Tech Earnings Shed Light on Privacy Impact
5 MINUTES READ | October 28, 2021
Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News
PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY
4 MINUTES READ | August 20, 2021
Consumer TrendsSEO & Paid SearchAI & MarketingData & TechnologyPlatforms & MediaDigital Marketing
Google Doubles Down on Automation, Consumer Privacy at Google Marketing Live
5 MINUTES READ | June 4, 2021
SEO & Paid SearchAI & MarketingData & TechnologyB2B MarketingPlatforms & Media
Google Simplifies Smart Bid Strategies
2 MINUTES READ | April 23, 2021
SEO & Paid SearchAI & MarketingData & TechnologyB2B MarketingPlatforms & MediaDigital Marketing
Google Paves the Road Ahead for Responsive Search Ads
3 MINUTES READ | February 18, 2021
SEO & Paid SearchAI & MarketingB2B MarketingPlatforms & Media
Google Phases Out Broad Match Modifiers
4 MINUTES READ | February 4, 2021
Company NewsDigital Marketing
Price Glomski Talks to Hospitality Technology
1 MINUTE READ | October 28, 2020
SEO & Paid SearchPlatforms & MediaDigital Marketing
The United States of America v. Google & What Comes Next
5 MINUTES READ | October 22, 2020
Social MediaSEO & Paid SearchStreaming & VideoData & TechnologyPlatforms & Media
A Closer Look at the Congressional Big Tech Market Power Report
6 MINUTES READ | October 19, 2020
SEO & Paid SearchData & TechnologyPlatforms & Media
Auction Time versus Intraday tROAS Bidding Strategies
4 MINUTES READ | October 5, 2020