• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
June 23, 2016

Google Goes “Green”

Posted by Mariana Andersen Diaz

You may not have noticed it, but last week Google made an update to the look of the search results page. More specifically, Google changed the “Ad” label next to text ads on the SERPs from yellow to green. This switch has been in the testing phase since April and was rolled out across all countries on both desktop and mobile. Veteran search marketers will remember that the yellow ad icon has been in place since 2013 when the icon replaced the yellow shading treatment that search ads had previously been given.

Then:

2016-06-23_1646

Now:

2016-06-23_1648

Google has said they’re continuously making updates to help improve the look and feel of the search results page. While this may be a small change, and unlikely to have much of an impact on ad performance, it represents the latest in a long trend of Google testing new SERP features. This includes many Paid and Organic updates that are featured on the PMG blog. Case in point: this & this

In case you didn’t read those links, major changes of the last few months include the addition of a 4th ad to the top of search results and the removal of right hand side ads. Something else we can also expect in the coming weeks is the full rollout of expanded text ads.

With well established market dominance and the ability to basically do whatever they please it’ll be interesting to see what Google chooses to do next. One thing that is nearly certain is that whatever Google does you’ll more than likely find one of us PMG-ers blogging about it.

ad iconsGoogle+search results page
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.