• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
February 16, 2016

Google Merchant Promotions Now Available on Mobile

Posted by Jacob Herman

As you may have noticed during the latter part of the past holiday season, Google was testing Merchant Promotions links on mobile Google.com Product Listing Ads (PLAs). Starting today, mobile Merchant Promotions are officially available in all live Merchant Promotions countries besides Germany. The user experience is similar to desktop with a few changes to ensure a good user experience on mobile.

First, the Merchant Promotions links appearing on mobile PLAs will include structured data about the promotion. This structured link will include information such as the promotion type and benefit amount. The goal is to give users more information upfront about the promotion in a standardized and consistent format.

mobilemp1

Secondly, When the link is tapped, an interstitial will appear with the full details regarding the Merchant Promotion, including the redemption code where applicable. This is a similar user experience to the pop-up window that appears on desktop, only adapted for the mobile form factor.

mobilepla2

 

Read more about Google Merchant Promotions here.

Google Merchant Promotionsgoogle shoppingMobile Shopping
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.