• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
May 26, 2016

PMG Expands Audience-Based Targeting Capabilities With Exclusive Google Customer Match Uploader Service

Posted by David Gong

PMG, the digital marketing agency at the forefront of developing proprietary technology to attain performance results, has been named one of only four preferred partners in Google’s Customer Match Uploader (CMU) service. The service will be provided to PMG’s clients via its Audience Management Platform.

With AMP, PMG uploads clients’ anonymized customer match data files to a non-public, authorized API. The upload includes flags that tell Google which accounts should house the audiences, and Google then proceeds with the standard Customer Match audience creation process, resulting in audiences being deployed into the appropriate AdWords accounts.

Exclusive providers of Customer Match Uploader service announced at the Google Performance Summit.

Exclusive providers of Customer Match Uploader service announced at the Google Performance Summit.

“The digital space is marching towards greater personalization, especially around intent, and using audience-based targeting is at the center of everything we do at PMG for our clients,” said George Popstefanov, founder and CEO of PMG. He added, “Google shares a similar vision so we are excited to partner with them on the CMU service.”

AMP also allows the upload of customer data files and creation of Customer Match audiences without requiring login access to specific AdWords accounts, or a change of authentication keys. This eliminates common technical issues such as token validity.

Joining PMG in the exclusive list of preferred partners are LiveRamp, Merkle, and Neustar. AMP, however, is the only tool that offers an interface where users can build segments using dynamic filters, preview relative audience sizes and attributes, and set up deployments to media platforms, refreshing those external audiences as new data becomes available. With AMP, marketers have an industry-first tool to intelligently segment their CRM data and leverage it in digital marketing channels.

audience targetingcustomer matchGoogle+innovation
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • Hindsight 2020 & Looking Ahead to 2021
  • Preparing for Streaming’s Growth & The Future of TV Buying
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.