This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Health and Fitness Brands Prepare For A Cookie-less World

1 MINUTE READ | September 3, 2020

Health and Fitness Brands Prepare For A Cookie-less World

Chances are, between March and now, you’ve considered buying a Peloton, Hydrow, Mirror, NordicTrack, or some other home fitness machine. Consumer demand has skyrocketed because many people are uninterested in returning to their gyms, even if they’re cleared to open during the pandemic. However, those fitness brands looking to maintain that momentum will have to do more than rely on changing consumer behavior, which will eventually normalize.

Reaching new customers digitally will be a challenge they must overcome, one made more difficult because of the industry’s inevitable march towards a cookie-less world. PMG’s Amanda Lisak recently shared her thoughts about how fitness brands could overcome a cookie-less advertising environment, in an article penned for The Wise Marketer.

Stay in touch

Bringing news to you

Subscribe to our newsletter

Her recommendations to health and fitness marketers include using a phased approach to launching content, using short-duration video placements and frequency to drive ad recall, and leverage first-party data to develop custom creative and content. Read the full article for more insights.


Posted by: David Gong

Related Content

thumbnail image

Platforms in the NewsGet Insights

The DOJ vs. Google: What Advertisers Need to Know

5 MINUTES READ | January 25, 2023

thumbnail image

Industry EventsGet Insights

Top Takeaways from CES 2023

3 MINUTES READ | January 10, 2023

thumbnail image

Get Insights

Travel Demand Remains Robust, Nearing Pre-Pandemic Levels

3 MINUTES READ | December 8, 2022

thumbnail image

Get Inspired

The Disney+ AVOD Opportunity

4 MINUTES READ | December 8, 2022

thumbnail image

Get Insights

Millions Tune In as 2022 FIFA World Cup Kicks Off in Qatar

4 MINUTES READ | November 22, 2022

thumbnail image

Get Insights

Retail Earnings Indicate Shoppers Are Eager to Find the Best Deals

3 MINUTES READ | November 18, 2022

thumbnail image

Get Insights

Three Trends Defining the 2022 Holiday Season

5 MINUTES READ | November 3, 2022

thumbnail image

Get Informed

PMG Among First to Market With Netflix Basic With Ads

2 MINUTES READ | November 3, 2022

thumbnail image

Get Insights

Takeaways from Advertising Week New York 2022

3 MINUTES READ | October 21, 2022

thumbnail image

Get Insights

Amazon’s October Mega-Sales Event Wraps With Mixed Results

3 MINUTES READ | October 14, 2022

ALL POSTS