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How Brands Can Pivot Amidst Growing Media Consumption
David Gong
With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.
With the current boom in at-home media consumption across all platforms reflecting changing consumer habits, CTV and OTT have become essential solutions for brands looking to reach a desired audience based on mood, age, or time of day. So says PMG’s Natalee Geldert, in her article on Target Marketing about how marketers can pivot both during and after the COVID-19 crisis.
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In the article, Geldert shares that Nielsen estimates that sheltering at home could lead to a 60% increase in time spent with media, platforms are seeing average OTT viewing sessions increase nearly 80% since the first week of March, and media consumption spiking between the hours of 12-5 p.m. Whether or not these pandemic-driven shifts will persist after the crisis is over is unknown, but the general trend is likely to continue.
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