PMG Digital Made for Humans

How Brands Can Stand Out With User-Generated Content

1 MINUTE READ | November 12, 2020

How Brands Can Stand Out With User-Generated Content

Author's headshot

Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

How Brands Can Stand Out with User-Generated Content

In his op-ed for Talking Influence, Edward Grice of PMG’s EMEA office described how brands are utilizing user-generated content to fulfill creative needs and humanize their branding efforts as the pandemic continues to disrupt professional creative industries. 

Grice posits that brands have essentially democratized the creative process, tapping the talent of their audience to adapt to the times and express their brand messaging across digital platforms. However, he warns that this shift away from the top creative houses and influential creators equates to more and more content for consumers to sift through online — thus, urging brands to find a balance between maintaining a presence and ensuring uniqueness. 

“In a sea of UGC, there’s a huge argument to be made for creative distinctness — how do you stand out? How do the messages not all blur into one?”

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

Continue reading about how brands can use UGC to engage their audience, grow a following, and more in Edward Grice’s op-ed on Talking Influence.

Related Content

thumbnail image

Campaigns & Client WorkSocial MediaPlatforms & MediaCompany NewsStrategy

PMG and Beats by Dre Win Award for TikTok Campaign

2 MINUTES READ | October 29, 2021

thumbnail image

Consumer TrendsSocial MediaPlatforms & Media

Introducing the Social Audio Wars

6 MINUTES READ | April 27, 2021

thumbnail image

Consumer TrendsSocial MediaStrategyPlatforms & Media

What to Know About Reddit

5 MINUTES READ | October 1, 2020

thumbnail image

What to Expect During Big Tech’s Big Week

5 MINUTES READ | July 27, 2020

thumbnail image

Understanding the Genius Bar Index

4 MINUTES READ | July 13, 2020

thumbnail image

How the Facebook Boycott (Most Likely) Ends

7 MINUTES READ | June 29, 2020

thumbnail image

Will UGC Be the Norm in a PostCOVID World?

6 MINUTES READ | June 26, 2020