PMG founder and CEO George Popstefanov recently shared his thoughts in a Think with Google interview on how brands should focus on lifetime value instead of ROAS as a key success measure. In the interview, which is part of Google’s Executive Perspective series, George highlighted how brands that don’t have some kind of lifetime value calculation soon might not be able to reach the customers that matter most to their business. To learn more how brands should use CLV to gain a competitive advantage, read the full interview here.