PMG’s Kaitlin McGrew recently participated in a virtual panel discussion on Live with Search Engine Land. Moderated by Editor Ginny Marvin, Kaitlin and the panelists had a lively conversation about how the health crisis has impacted strategies for digital commerce marketers, and how they have evolved their channel strategies.
Besides showcasing her lovely cats, McGrew shared insights such as how clients have used ad customizers to shift messaging to outlet store shoppers in order to drive visits to online sales in ways that are personalized to the user. She also talked about how Amazon campaigns have fared and how performance on the platform has impacted clients’ goals around profitability. You can view the full panel discussion on YouTube.
McGrew’s commentary was also included in another story on Search Engine Land about some hopeful indicators for marketers, including improving consumer confidence and a holiday-level consumer spending spike coinciding with the receipt of stimulus checks.