The 10th annual Shorty Awards recently named PMG a finalist in the consumer brand category for PMG’s work for Beats by Dr. Dre on the Conor McGregor #AboveTheNoise campaign.
While the budget was only in the mid-six figures, the campaign was a smash; delivering a whopping 244 million impressions. One of the most influential pieces of content from the campaign, the “Dedicated” film garnered 54 million views and saw 96% positive sentiment overall. Social engagement was powerful, with Adweek and Unmetric including #AboveTheNoise as one of 2017’s most engaging pieces of brand content on social media.
The Shorty Awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns, and influencers across social media. Brand and organization winners will be announced leading up to and during the awards ceremony on April 15th in New York City.