Last week, Adweek published, PMG founder and CEO, George Popstefanov’s thoughts on how brands can use data to bridge the gap between human and machine. In the op-ed, George highlighted how digital agencies can teach brands how to utilize their data to be more human. To learn more about how data can assist brands in building real relationships with their customers, read here.
PMG’s Amanda Parker also recently spoke with CNBC about Reddit’s advertising services. In the article, Amanda notes that marketers and advertisers wariness towards Reddit’s advertising services is almost a little strange. To read more about Reddit’s recent advertising push, check out the full article here.