Impression Share Metrics at Ad-Group Level Coming Soon To Adwords

Isn’t it great to be able to view impression share metrics for your campaigns when deciding on how to better allocate your paid search budget?  Now how would like to see the same metrics for all of your Ad Groups? Well, pretty soon you will.

At the end of January 2012, Google will be introducing impression share metrics at ad group level. This new feature will help advertisers understand how effectively their ad groups are performing and choose on which ad groups to allocate a higher budget.

This is what advertisers will be able to see:

Impression Share: the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive.

Lost IS (rank): The percentage of time that your ads weren’t shown due to poor Ad Rank.

Exact match IS: The percentage of impressions that you received for searches that exactly matched your keyword divided by the estimated number of exact match impressions you were eligible to receive.

Google will only provide data back to May 2011. You won’t be able to view impression share metrics data for ad groups prior to that date. This data will be updated daily and advertisers should be able to see data for the previous day after noon, Pacific Time.