Instagram is now more than just a platform for food pics and selfies. With the advent of their new self-service ad platform, more and more opportunities for brands to take the platform seriously – and brands are starting to take notice. It’s reported that engagement on Instagram is seven times higher than Twitter or Facebook. – which means huge opportunities to drive not only in-app engagement, but purchases.
The new self-service Instagram ads allow users to add the much-needed calls-to-action to help drive users further down the funnel. By utilizing a “Shop Now” CTA, coupled with expansive targeting, Instagram is now has capabilities to add another level to 360-degree retargeting programs.
Here are a few tips and tricks to help turn your Instagram platform into a revenue-driver for your brand:
- Implement an online Instagram storefront – using platforms like LIKEtoKNOW.it or Like2Buy, you can make it easy for users to shop the outfit or product featured in your Instagram post without ever leaving the app.
- Inspire your audience – utilize your top-performing creative and imagery to drive users to make a purchase with Instagram Link Ads. Instagrammers are looking for inspiration, beautiful imagery, and an escape – make sure your ads feel native to the platform.
- Make it relevant – utilize laser-targeting to spur purchases from your top performing retargeting audiences and expand your reach using lookalike audiences.
- Test, test, test – now’s the time. Try out different creative, CTA’s and targeting strategies before holiday.
Instagram’s story-telling power, coupled with Facebook’s targeting and CTA capabilities can help transform your social campaigns and prime the pump for mobile shoppers just in time for peak holiday shopping times.