Kara Lindquist and Emma Baird are both senior Marketing majors at Texas Christian University (TCU). As their summer internships come to a close, they both reflect back on their experiences over the past several months at PMG.
The first day of work is similar to the first day of school—you’re nervous, uncertain what you’ll be doing, and worried about going into the wrong building. My first day at PMG was a whirlwind of acronyms, conference calls, and lots of paperwork. After a week of work, I quickly realized that what I considered to be a “normal summer internship” turned out to be not so ordinary. Within the first week of work, I had bowled with the CEO, refereed a field day the whole company participated in, and ended the week with a company-wide trip to see Godzilla.
What made this internship a memorable part of my summer wasn’t just due to the fun activities hosted by PMG—it was the people. Throughout my experience as a summer intern at PMG, I met immensely talented people who embody the phrase “work hard, play hard.” I soon discovered that PMG is more than just a digital marketing company; it is a tightknit group of individuals who are revolutionizing the way companies present themselves in the digital world and optimizing strategies to produce a greater brand awareness and increase corporations profitability—and having fun while they do it.
While I have learned many of the fundamentals of the digital marketing world, I learned even more about what drives a company’s success. I have discovered that with the right atmosphere and cohesive mix of people, work becomes more like play and the threshold of what you can accomplish becomes limitless.
I, Kara Lindquist, began as a Digital Marketing intern at PMG in June. When I told people I had an internship this summer working on the J.Crew account, I’m fairly certain people thought/still think this meant I would be creating catchy slogans to accompany J.Crew’s latest creative. Turns out, Digital Marketing is way more than that. Don’t get me wrong, print marketing and advertising is pretty cool but I have to admit it- I’m a fan of the digital world.
As everything is transitioning online, PMG has taught me the importance of keeping up with the trends. PMG appears to be doing just that, scoring huge clients like J.Crew, Travelocity and Sephora. In addition to providing the best services to our clients (i.e. paid search, display, SEO), I have also learned the importance of account service. Ultimately, the client comes first, so prioritization and attention to detail is key.
Overall, I have learned more about Marketing in the past few months than I have my entire time as a business student. PMG has shown me the value in real world experience and the importance of pursuing your passion.
Top 10 Things We Learned
We created a list of our Top 10 Tips to help give you a leg up on your first day:
- Excel is your buddy
- Don’t be afraid to ask questions—digital marketing is a foreign language. Asking questions is the only way you’ll learn
- Go to Lunch & Learns because they give you free food
- Don’t go out to lunch everyday or else you’ll spend all the money you just worked hard to earn
- Drink beer on Fridays (it’s ok—everyone does it)
- G-chatting the person right next to you, is totally socially acceptable
- The snack closet is dangerous—enter wisely
- Check your work, check your work, check your work!
- Dual computer screens are the bomb
- Make friends with the people who work here—they are amazingly talented people and will make work fun