• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
June 12, 2018

Lessons from the Quantcast Measure Hackathon

Posted by Kia Pipkin

A few weeks ago, I was able to attend Quantcast Measure Hackathon at their headquarters in San Francisco. The Hackathon is a unique, 2-day experience, that brings agencies, brands, publishers, and engineers together with one goal- solve some of the problems advertisers and publishers face on a daily basis.

quantcast-measure-hackathon-2

Photo via Quantcast Measure Hackathon

Here’s How the Hackathon Worked

  1. Groups of 6-8 are formed that consist of Quantcast developers and engineers, along with at least one representative from a brand or agency and at least one publisher. The engineers then interview the agencies and publishers about their main pain points when running digital campaigns. Throughout the 3-hour group discussion, each team was to come up with one main problem that the agencies and publishers both have, and how the engineering teams may be able to fix it.
  2. The engineers from all groups come together and build out solutions to the problems discussed in the advertiser and publisher interviews. The teams “hack” well into the night and early in the morning, in order to present the final products to the clients (publishers and brands) the next morning.
  3. While the engineers hack away, the Brands and Publishers go wine tasting in Sonoma (I’m not kidding!)
  4. The next morning, the coffee-fueled engineering teams present their built out solutions to the brands and publishers to “judge.” It was incredible what the engineers could create in less than 24 hours! Most groups had built out, functioning dashboards and reports that could demonstrate how the solutions worked in real time.
  5. The winning engineering team received a trophy and glory. All teams won a good night’s sleep.

Some Key Takeaways

  • Reducing the gap between the advertiser and publisher and the engineers who create solutions for them can yield great results.  My small group was able to come up with some time-saving ideas, reports, and products that I would use daily, in just a few hours.
  • Publishers have some of the same problems advertisers do. There were two major themes in the final presentations – Ways to streamline the RFP process and ways to find and report deeper Audience insights.
    • Both publishers and agencies want to reduce the back and forth on RFPs. Multiple ideas were presented on how to give advertisers more transparency into publishers audiences, inventory, products, etc. so that advertisers can make more educated decisions on who to RFP. In turn, publishers have more time to focus on the qualified RFPs and present more thorough proposals.
    • Advertisers want granular audience data and performance from the publishers running their media and publishers want to provide it, but it isn’t always that simple. My publisher partner specifically spoke about wanting deeper insights into not only who is coming to his site, but what content each audience is reading, what pages are they bouncing from, what content they’re sharing on their social channels, etc. so he could sell better packages to advertisers.

Huge thank you to Quantcast for letting me be a part of the Hackathon!

hackathonpartnersproduct developmentpublishers
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • Hindsight 2020 & Looking Ahead to 2021
  • Preparing for Streaming’s Growth & The Future of TV Buying
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.