• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
May 05, 2020

Managing Marketing Budgets During Crisis

Posted by David Gong

In an article on CMSWire about the key considerations for marketing budgets now, PMG’s Price Glomski recently shared his thoughts about consumer propensity and the importance of creative messaging during our current crisis.

According to Glomski, marketers must ask whether or not “employees, associates and partners behind [their] brand be positively or negatively affected by the marketing decision at hand.” Citing the concept of consumer propensity, he said, “Propensity modeling becomes particularly valuable in uncertain times because it answers a core marketing question: On a scale of zero to 100%, how likely is a consumer to purchase a product or take a particular action? And what will make them more likely to do so?”

Glomski also advised that marketers focus “on more time-sensitive, dynamic and intentional creative, spending time in creative ideation to ensure the results stand out.” He added, “Creative thrives in downturns due to the necessity of agility, redefinition and cultural shifts.”

For more of Glomski’s insights and other experts, read the full article here.

brand communicationsCOVID crisiscrisis communicationsStrategy
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.