• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
June 10, 2016

Mind The Monkeysphere

Posted by Katie Friedman

The definition of the Monkeysphere (also known as Dunbar’s number) is “the suggested cognitive limit to the number of people with whom one can maintain stable social relationships.” In other words, there is a number of other people that you can know and relate to at any given time – either in real life and social media, and that number is somewhere between 120-150.

640px--orange_and_blue-_(2818968239)

That means anyone outside of your monkeysphere don’t actually register as people to you – they’re more like SIMS characters or movie extras. Do your real friends get lost in your sea of hundreds or even a thousand Facebook friends? Are you even able to keep up with all of the tweets that your hundreds of Twitter connections make? If you find yourself overwhelmed by your social media accounts, it may be because you have exceeded your Monkeysphere!

4 Ways Brands Can Mind the Monkeysphere

  1. Be a Good Friend: Friends don’t just talk AT their friends, they have conversations. They listen, they react, they respond and they change.
  2. Be Patient: Over posting will oust you from the Monkeysphere of most consumers quickly.
  3. Be Opportunistic: Hop on trends and take advantage of world events to showcase how you fit into the world. Become part of the conversation.
  4. Be Unique: Have a voice that is unique to your brand but don’t want to be the nutty aunt or political pundit.

“Every man that advertises his own excellence should write with some consciousness of a character which dares to call the attention of the publick. He should remember that his name is to stand in the same paper with those of the King of Prussia and the Emperor of Germany, and endeavour to make himself worthy of the association.” – Samuel Johnson, 1759

Nearly 400 years later, this advice still stands and with the above strategies, you can both mind the Monkeysphere and make your brand worthy of public consumption and excellence.

Advertisingdigital marketingFacebookmarketingmarketing strategymonkeyspherepmg culturerandom musingssocial media
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.