In his article on B2B News Network, PMG’s Justin Scarborough covered how texting has grown as a communication channel for marketers, and while there are similarities between both text and email, there are also blurring differences to note between text and messaging. At the end of the day, though, B2B marketers must remember that they need to provide a value exchange with customers when using this channel to drive engagement.
Scarborough also reviewed nuances for text marketers to consider, and the importance of data in driving outreach strategy. This is especially true given B2B marketing’s long lead cycles. Check out the article for a full read.