• About Us
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
November 06, 2019

NBCUniversal’s Shoppable Ads and New Facebook Watch Ad Product

Posted by David Gong

PMG recently provided insightful commentary on a couple of new developments aimed towards TV and digital advertisers.

In a Mobile Marketer article about Comcast’s NBCUniversal rollout of ads that let viewers use their smartphones to buy products featured in shows they are watching, PMG’s Price Glomski compared the offering to the growing prevalence of the type of seamless shift from watching to buying on omnichannel platforms like Google and Amazon.

And in an extensive piece on Digiday about Facebook Watch and its potential for gaining more ad dollars from buyers in 2020, Carly Carson talked about the issues of brand safety, custom content, and user ad experience, and how important those pieces are for advertisers as the platform tries to address its opportunities.

Facebookshopping ads
Previous
Next

Latest White Papers

  • Why Voice Matters: Identifying the Latest Opportunities in Voice Search
  • eSports Advertising and How Brands Can Get in the Game
  • Navigating the Amazon Ecosystem
  • See all White Papers

Featured Posts

  • How An Unusual YouTube Partnership is Disrupting an Entire Industry
  • PMG Among Best Employers for Parents
  • Why You Should Take Your Vacation: My Experience Going Off the Grid
  • Working with an Automation Mindset
  • Why B2B Brands Should Use Video

Categories

  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Display
  • E-Commerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • SEO
  • Social Media
  • Structured Data
  • Video
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2019 PMG Worldwide LLC. All Rights Reserved.
  • Contact
  • Privacy Policy
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.