Last year, PMG helped Beats by Dre launch its most technically advanced headphones to date, the widely lauded Powerbeats Pro. Now, the Global Digital Excellence Awards (GDXA) has shortlisted the multi-continent campaign as one of the year’s best global campaigns.
The launch involved 25 languages and included a Top 5 ranked YouTube ad that helped the campaign’s anthem video draw 37 million views in the first 48 hours of launch. You can read more about the Powerbeats Pro campaign in our Work section.
This is the inaugural GDXA competition, and other nominees include Sephora, MediaCom UK, UFC and Stein IAS. Winners will be announced via live stream here on June 23rd.