The Digiday Awards today announced its finalists, and the SKY’S THE LIMIT campaign from Old Navy and PMG was nominated for Best Branding Consumer Campaign. This is the second major industry awards competition in two months to recognize the amazing campaign, which resulted in more than one billion earned impressions for the retail brand.
In three major U.S. cities on International Women’s Day, women and girls were encouraged to look skyward to see empowering messages written into the sky. PMG complemented the skywriting stunt with on-site influencer activations, strategic placements in social — including a custom Facebook AR filter — and through content partnerships.
Other nominees in the category include Hulu, Chipotle, Dairy Farmers of America, Krazy Glue, and the Nebraska Tourism Commission. Winners of all categories will be announced on November 14th at the Digiday Fall Gala in New York City.