CNBC covered how digital ad prices have plummeted with the withdrawal of major advertisers such as Expedia because of the COVID-19 crisis. The pullback has led to lower CPCs, which is not a great development for publishers, but a ripe opportunity for opportunistic advertisers, including those in gaming, education, and e-commerce.
PMG’s Nick Drabicky shared that site traffic has gone up significantly since before the pandemic, with CPCs decline at even higher rates. Ad rates are down not only because overall demand has gone down among advertisers, but supply has gone up in some areas, including video inventory, as people shelter at home and go on their devices to consume news, content, and communicate.
For the full story, check out the story on CNBC’s site here.