PMG Digital Made for Humans

PMG Details Ad Pricing Impact from COVID-19 with CNBC

1 MINUTE READ | April 28, 2020

PMG Details Ad Pricing Impact from COVID-19 with CNBC

Author's headshot

David Gong

With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.

CNBC covered how digital ad prices have plummeted with the withdrawal of major advertisers such as Expedia because of the COVID-19 crisis. The pullback has led to lower CPCs, which is not a great development for publishers, but a ripe opportunity for opportunistic advertisers, including those in gaming, education, and e-commerce.

PMG’s Nick Drabicky shared that site traffic has gone up significantly since before the pandemic, with CPCs decline at even higher rates. Ad rates are down not only because overall demand has gone down among advertisers, but supply has gone up in some areas, including video inventory, as people shelter at home and go on their devices to consume news, content, and communicate.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

For the full story, check out the story on CNBC’s site here.


Related Content

thumbnail image

Consumer TrendsStrategy

Holiday 2021: Get Ahead, Stay Ahead with PMG’s Insights

1 MINUTE READ | November 12, 2021

thumbnail image

Consumer TrendsPlatforms & MediaStrategyDigital Marketing

The Shopping Trends Shaping The 2021 Holiday Season

4 MINUTES READ | November 10, 2021

thumbnail image

Consumer TrendsDigital MarketingStrategy

2021 Holiday Predictions: Ecommerce, Availability, Record Spending Will Drive Season

5 MINUTES READ | November 8, 2021

thumbnail image

SEO & Paid SearchAI & MarketingData & TechnologyB2B MarketingPlatforms & MediaDigital Marketing

Google Performance Max Campaigns Now Available to All Advertisers

4 MINUTES READ | November 2, 2021

thumbnail image

Consumer TrendsSocial MediaSEO & Paid SearchPlatforms & MediaDigital Marketing

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

thumbnail image

Consumer TrendsStrategyDigital MarketingPlatforms & Media

What Square’s Afterpay Acquisition Signals for the Future of Retail

9 MINUTES READ | August 11, 2021

thumbnail image

Consumer TrendsSocial MediaSEO & Paid SearchAI & MarketingProgrammatic AdvertisingStreaming & VideoPlatforms & MediaDigital Marketing

Top Takeaways from Big Tech’s Record-Breaking Quarterly Earnings

5 MINUTES READ | August 2, 2021

thumbnail image

Consumer TrendsDigital MarketingStrategy

Tracking Retail’s Rapid Recovery

4 MINUTES READ | June 29, 2021

thumbnail image

Consumer TrendsSEO & Paid SearchAI & MarketingData & TechnologyPlatforms & MediaDigital Marketing

Google Doubles Down on Automation, Consumer Privacy at Google Marketing Live

5 MINUTES READ | June 4, 2021

thumbnail image

Creative DesignSocial MediaStreaming & VideoPlatforms & Media

Snap Bets Big on Commerce and Community

4 MINUTES READ | May 26, 2021

thumbnail image

Consumer TrendsProgrammatic AdvertisingStreaming & VideoSEO & Paid SearchAI & MarketingSocial MediaPlatforms & MediaDigital Marketing

Tech Earnings Signal Strong Economic Recovery & Lasting Consumer Trends

6 MINUTES READ | May 4, 2021

ALL POSTS