PMG Digital Made for Humans

PMG Garners the Most Nominations in The Drum’s Digital Trading Awards USA

2 MINUTE READ | August 10, 2016

PMG Garners the Most Nominations in The Drum’s Digital Trading Awards USA

Author's headshot

David Gong

With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.

This was the first year UK-based media and marketing industry publisher The Drum brought its Digital Trading Awards stateside, and PMG had the honor of getting the most nominations out of the entire field. In total, PMG received four nominations for programmatic excellence.

PMG is a finalist in the following categories:

  • Best Cross Platform Campaign, for a campaign on behalf of OpenTable

  • Best Branding Campaign, for a campaign on behalf of Beats by Dre

  • Most Effective Programmatic Media Partnership, for a campaign on behalf of Charlotte Tilbury

  • Most Effective Digital Media Buy, for a campaign on behalf of Travelocity

The Drum Digital Trading Awards USA

“We’re proud to receive the most nominations out of a strong field of competitors, but we’re most happy about the breadth for which we were recognized,” said Dustin Engel, head of PMG’s Advanced Media Team. He added, “It is a great validation of the transparent, data-driven, and customized approach we take for each of our clients.”

The type of work PMG was called out for included driving significant growth in online GRPs, leveraging location targeting for an omni-channel execution, using mid-funnel strategies to drive brand awareness, and turning a social media campaign into a global cultural moment.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

Finalists were selected by a group of judges that included executives from Facebook, Google, IAB, Accuen, GroupM Connect, and MediaMath. Winners will be announced in New York City on September 21st.


Related Content

thumbnail image

Campaigns & Client WorkStreaming & VideoStrategyPlatforms & MediaDigital Marketing

PMG Pioneers Programmatic Linear TV Buying

2 MINUTES READ | November 4, 2021

thumbnail image

AlliCampaigns & Client WorkAI & MarketingData & TechnologyStrategyPlatforms & MediaDigital Marketing

Alli Insights: Optimizing Holiday Retail Advertising

3 MINUTES READ | October 20, 2021

thumbnail image

Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News

PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY

4 MINUTES READ | August 20, 2021

thumbnail image

Consumer TrendsSEO & Paid SearchAI & MarketingData & TechnologyPlatforms & MediaDigital Marketing

Google Doubles Down on Automation, Consumer Privacy at Google Marketing Live

5 MINUTES READ | June 4, 2021

thumbnail image

Consumer TrendsStreaming & VideoData & TechnologyStrategyPlatforms & MediaDigital Marketing

Preparing for Streaming’s Growth & The Future of TV Buying

7 MINUTES READ | December 11, 2020

thumbnail image

Campaigns & Client WorkProgrammatic AdvertisingStrategyCompany News

PMG Named to AdExchanger’s 2020 Programmatic Power Player List

1 MINUTE READ | December 11, 2020

thumbnail image

Shared Lessons for Linear TV and AVOD

1 MINUTE READ | July 15, 2020

thumbnail image

SPO Can Lead to Unintended Consequences

2 MINUTES READ | July 3, 2020

thumbnail image

In-Game Advertising Grows Up

1 MINUTE READ | June 23, 2020

thumbnail image

The Programmatic Promise

2 MINUTES READ | May 22, 2020

thumbnail image

The Potential Return to Context Targeting

2 MINUTES READ | April 24, 2020

ALL POSTS