This was the first year UK-based media and marketing industry publisher The Drum brought its Digital Trading Awards stateside, and PMG had the honor of getting the most nominations out of the entire field. In total, PMG received four nominations for programmatic excellence.
PMG is a finalist in the following categories:
- Best Cross Platform Campaign, for a campaign on behalf of OpenTable
- Best Branding Campaign, for a campaign on behalf of Beats by Dre
- Most Effective Programmatic Media Partnership, for a campaign on behalf of Charlotte Tilbury
- Most Effective Digital Media Buy, for a campaign on behalf of Travelocity
“We’re proud to receive the most nominations out of a strong field of competitors, but we’re most happy about the breadth for which we were recognized,” said Dustin Engel, head of PMG’s Advanced Media Team. He added, “It is a great validation of the transparent, data-driven, and customized approach we take for each of our clients.”
The type of work PMG was called out for included driving significant growth in online GRPs, leveraging location targeting for an omni-channel execution, using mid-funnel strategies to drive brand awareness, and turning a social media campaign into a global cultural moment.
Finalists were selected by a group of judges that included executives from Facebook, Google, IAB, Accuen, GroupM Connect, and MediaMath. Winners will be announced in New York City on September 21st.