PMG has successfully bolstered its key leadership team by announcing its hiring of Lora Parker in the newly created position of Vice President of Media Services. A veteran of the digital media space with more than 18 years of experience, Parker was most recently Chief Operating Officer at Dentsu Aegis’ Amnet Group U.S., and will be seated at PMG’s headquarters in Fort Worth.
In her role, Parker will oversee display media (programmatic, brand, partnerships), video, social media (paid, organic, content), mobile and emerging media channel services at PMG. She will be the top executive responsible for leading the growth and development of each service line, as well as help create new lines of innovative media services within the agency.
“I’ve known Lora Parker for a very long time, and to say that we’re beyond ecstatic to add someone of her intelligence and ability is an understatement,” said George Popstefanov, founder and CEO of PMG. “As we continue to grow as an agency, her expertise will be the critical element to our team’s success in delivering audience targeting precision at scale.”
“I kept watch on PMG over the last several years and I’ve been super impressed by the agency’s industry leadership on topics like transparency,” said Parker. She added, “I’m excited to join a company that aligns so tightly with my personal passions of driving innovation, cultivating talent, and delivering amazing client work.”
Parker was at Amnet for six years, and was a key leader behind the company’s explosive growth beginning in 2011. During her time at Amnet, she helped brands like GM, Disney, Red Bull, Macy’s, The Home Depot, Burberry and Pfizer establish new benchmarks in digital media efficiency and effectiveness.
Prior to Amnet, Parker spent at total of eight years at iProspect and Range Online Media, where she directed digital media and strategy as well as client services for brands such as Calvin Klein, Samsung, adidas, and Reliant Energy. She is a graduate of the University of Texas at Austin.