Digiday recently named the collective effort between PMG and Beats by Dre a finalist in its European marketings awards competition. Digiday recognized the “1 of 1” campaign in three categories; Best Brand/Influencer Collaboration, Best Use of Social, and Best Branding Consumer Campaign.
The “1 of 1” campaign celebrated the power of individuality in a noisy world that’s constantly telling you who to be and telling you what to do. Nearly 100 of the biggest names and entertainers in music, sports, and culture were asked one simple question – “What’s a mantra that helps you stay above the noise?” – and turned their answers into custom pairs of Studio3 headphones that they could share with the world.
In a single day, #1of1 received over 10.7 million true engagements, was mentioned 282k times and added 40k new followers on social.
Suggested Reading: ICYMI: Using Data to Bridge the Gap & Reddit
The Digiday Marketing and Advertising Awards Europe recognize the companies working to modernize European advertising, public relations, and marketing. Winners will be announced at the awards gala in September 2018 in London.