The results were amazing: more than one billion impressions in the first three months; over 800 million video views; 280 press mentions; and tens of millions each of site visits, social trend impressions, and social engagements. That’s why PMG’s campaign for Beats by Dre, Got No Strings, was named today as a finalist for an OMMA Award for Best Social Campaign Across Platforms.
The core of the campaign was an anthemic film scored to “I’ve Got No Strings” from Disney’s Pinocchio, starring a global cast of carefree A-listers who effortlessly move through life, empowered by a new wireless line-up. PMG got people watching—and ultimately, listening as well, as Got No Strings ranked as one of 2016’s top viral videos.
The awards are presented by leading industry publisher MediaPost, and finalists were selected by a 23-member jury that included executives from companies like SapientRazorfish, MEC Global, Havas Media, Ogilvy and Carmichael Lynch.
This is the second year in a row in which PMG was named a finalist in the category, having won the award last year for the groundbreaking #StraightOutta campaign, also for Beats by Dre. Winners in the 2017 competition will be announced in New York City during Advertising Week on September 25th.