The US Search Awards has nominated PMG for recognition in the Innovation – Campaign category for the agency’s innovative algorithm that uses retailers’ product inventory feeds to guide bidding decisions. The proprietary algorithm has helped drive conversion rates and ROAS lift as high as 30%.
The awards competition is in its fifth year, and is sponsored by Bing. PMG won multiple awards in 2016, and 2017 winners will be announced in Las Vegas in November during Pubcon.
