PMG has been tapped for brand strategy and creative for Puppet, the standard for automating the delivery and operation of software. The agency will be responsible for helping Puppet to propel its IT automation message through new brand strategy and creative. This comes as an addition to PMG’s existing relationship with Puppet as a trusted partner for social and digital media strategy, planning, and buying.
“During the past year, PMG has proven to be an agile partner and extension of our demand marketing team,” said Simone Van Cleve, senior demand generation specialist at Puppet. “The PMG team has a data-driven and human-centered creative approach. For a company like ours, it’s critical that our strategy connects with our audiences on a personal level and PMG consistently brings fresh ideas to the table. We are excited to further our relationship by engaging with PMG’s creative team.”
PMG will launch a new brand campaign in the second quarter of 2018 to share the new journey of pervasive automation with Puppet’s audiences. After the brand campaign launch, PMG will continue to develop initiative-based efforts throughout the year.
As Puppet’s digital agency of record, PMG is fully integrated across strategy, social, creative, media, and insights, with scope spanning from strategic development through in-market optimizations.