PMG is proud that its team of digital marketing experts is supported by industry leading technologies, much of which is custom developed by our in-house engineering team. One of those tools, PMG’s Modular Bidding Assistant was recently nominated in two categories in the 2016 US Search Awards. The competition praised not only the tool’s innovation, but also its effectiveness in dramatically improving mobile marketing performance.
The Modular Bidding Assistant was nominated in the following categories:
- Best Mobile Campaign
- Innovation – Campaign
The Modular Bidding Assistant was created in order to integrate seamlessly into teams’ workflows, and help them leverage algorithms to make quicker, more accurate bid optimizations across devices.
“We are a digital advertising agency, but technology drives so much of what we do,” said George Popstefanov, founder and president of PMG. He added, “By creating and using a complex and sophisticated system of rules, the tool reliably executes on a critical part of campaign management so that our team is freed up to deliver against more strategic areas of an account.”
The accolades from the US Search Awards join others given to the tool this year, including nominations for The Drum Search Awards and Search Engine Land’s Landy Awards. This is the fourth edition of the annual US Search Awards. It is supported by SEMPO, and winners will be announced in Las Vegas on October 12th.