SAN FRANCISCO – The Local Search Association announced yesterday that PMG won the Ad-to-Action Award for Best Local Ad Campaign. The award honors advertising and marketing campaigns executed in specific markets that drive local consumer actions.
PMG partnered with a global retailer to test the revenue incrementality of Google’s Local Inventory Ads (LIA) in supporting its omnichannel efforts. In winning the award for Best Local Ad Campaign, PMG beat out a crowded field of more than 100 entrants.
This was the third annual Ad-to-Action Awards competition. Through the awards, the Local Search Association seeks to encourage innovations in location-based marketing and commerce.
The winners were announced at the association’s annual conference in San Francisco, where local industry influencers like Google, Bing, Yelp, Factual, xAd, and Square were in attendance.
About the Local Search Association
The Local Search Association (LSA) is a not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has 300 members in over 19 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy and more.