PMG won two awards tonight in New York City in the first-ever Digital Trading Awards, a competition held by The Drum, the preeminent UK-based digital media publisher, for delivering programmatic performance on behalf of its clients. The agency was one of only four to win two awards in the night.
The Drum gave out trophies to PMG for its work on behalf of Travelocity and Beats by Dre in the following categories:
- Most Effective Digital Media Buy
- Best Branding Campaign
“Our Advanced Media Team is among the very best in the industry, and we’re super proud of these awards,” said George Popstefanov, president and founder of PMG. He added, “They demonstrate that performance is not the exclusive domain of direct response campaigns, but are also possible for, and should be expected of, branding efforts.”
For the Most Effective Digital Media Buy award, PMG won for helping Travelocity promote its video assets online to drive bookings, while also proving out GRP efficiency success compared to linear TV. PMG won for the #StraightOutta campaign for Beats by Dre in the Best Branding Campaign category.
The new U.S.-based Digital Trading Awards were created to reward programmatic performance and give recognition to the best in the programmatic and ad-tech industry. Click here to see the full list of winners.