FORT WORTH — PMG and Beats by Dre have been selected as the winners of the 2016 Internet Advertising Competition (IAC) Award for Best Electronics Social Media Campaign. The award was given for the record-setting Straight Outta Somewhere campaign that helped launched the NWA biopic movie, Straight Outta Compton. The annual awards, now in their 14th year, are produced by the Web Marketing Association to recognize outstanding online advertising in all of its various forms.
“We’ve now won multiple awards for the #StraightOutta campaign, which is a testament to the great work done, and the amazing results achieved,” said George Popstefanov, president and founder of PMG. “We’re honored to be recognized alongside some of the best brands and agencies in the digital industry.”
With the #StraightOutta campaign, PMG helped Beats by Dre become the first brand ever to become the top trending topic on Facebook, Twitter, and Instagram simultaneously. The campaign was also recently recognized by the Shorty Awards with two honors.
About Web Marketing Association
The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites.
PMG is an independent, full-funnel digital agency that drives results for global brands across 50+ countries worldwide. Ranked by Deloitte as one of the fastest growing companies in its Technology Fast 500, PMG has rapidly carved out a unique space through both the breadth and depth of its audience marketing expertise. PMG first planted roots in Fort Worth, Texas in 2010, and today has spread across the U.S., with locations in New York and Los Angeles.