Following its impressive wins in last year’s Shorty Awards for the Beats by Dre #StraightOutta campaign, PMG again won a trophy in the 9th edition of the annual competition for the Beats’ “Be Ready” campaign during the Euros football tournament. The campaign was named Best in Europe, and PMG shared honors with Laundry Service.
The campaign beat out strong competition from the other four finalists – Sony, eBay UK, GoPro, and the National Football League.
More information about the award can be found on the Shorty Awards website. The annual competition awards the best efforts around the world in social media. Winners are chosen through a combination of public votes and judges’ scores.
This is the latest accolade given to “Be Ready,” which also won a Social Buzz Award in late 2016, and is a finalist in this year’s The Drum Marketing Awards competition.