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PMG Wins Social Buzz Award for Euros Campaign for Beats by Dre
1 MINUTE READ | December 1, 2016
PMG Wins Social Buzz Award for Euros Campaign for Beats by Dre
David Gong
With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.
In a black tie affair at the heart of London, The Drum honored PMG and its Beats by Dre partner, Laundry Service, for outstanding work done on behalf of the brand during the Euros tournament earlier this year. The campaign was named the Best Travel/Leisure/Sports Social Media Strategy/Campaign, and beat out 11 other entries in the competitive category.
One of the most popular sporting events globally, the Euros was an ideal event for Beats by Dre to reach fans. PMG led the development and execution of a multichannel strategy spanning the UK, Germany, and France.
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