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COVID-19

Updates &
Industry Insights

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January 24, 2020
Posted by Emily Fox

SKY’S THE LIMIT

Old Navy SKY'S THE LIMIT For Old Navy, its values of inclusion, equality and empowerment are core to its brand. The company was co-founded by a woman, Doris Fisher, who matched her husband dollar for dollar to invest almost 50 years ago into what is now Gap Inc. Sixty-five percent of Old Navy’s leadership team [...]
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January 29, 2020
Posted by Emily Fox

Celebrating the NBA Collection

Beats by Dre Celebrating the NBA Collection Watch any game or match in a major professional sports league, and chances are high that you will see the top athletes wearing headphones from Beats by Dre during their warmups. For years, Beats had built its global brand through the creative use of major sporting and cultural [...]
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January 23, 2020
Posted by Emily Fox

Race for the Planet

Athleta Race for the Planet With the upcoming launch of its new SuperSonic Fabric, Athleta needed a campaign that would help the brand meaningfully connect with active, health-oriented women and reinforce its brand values and commitment to our planet, all while improving consumer perception. To do this, Athleta settled on hosting a month-long virtual race, [...]
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June 13, 2018
Posted by Maddie Owen

Straight Outta Somewhere

Beats by Dre Straight Outta Somewhere Since its beginnings, Beats by Dre had proudly established a strong, niche following around its iconic lineup of products but with the imminent release of Dr. Dre’s biopic Straight Outta Compton, there was an underlying desire to do more than sell headphones and instead, start a cultural conversation that [...]
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June 23, 2020
Posted by Maddie Owen

Replacing Pipeline Loss Due to Canceled Meetings & Events

Palo Alto Networks Replacing Pipeline Loss Due to Canceled Meetings & Events A Forbes Digital 100 company, Palo Alto Networks, is listed on the NYSE and serves over 60,000 organizations across 150 countries, including 85 of the Forbes 100. Palo Alto is a key player in the fast-growing cloud computing industry and a leader in [...]
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June 13, 2018
Posted by Emily Fox

Millennial Bucket List

Travelocity Millennial Bucket List To better connect with young travel enthusiasts on Instagram, Travelocity utilized PMG to partner with popular social influencers to share their own #TravelocityBucketList global adventures and promote a Travelocity $5,000 dream trip sweepstakes to their fans. Services Social Strategy Content Marketing Influencer Marketing Paid Social 6.3M Impressions (320% above goal) 1.2M [...]
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June 13, 2018
Posted by Emily Fox

Let’s Roll Up Our Sleeves

Shinola Let's Roll Up Our Sleeves Born in the heart of Detroit, Shinola was not only known for their quality watches and leather goods but for actively contributing to their local community and creating American manufacturing jobs. Built from scratch and finding success through grit and hard work, Shinola’s brand story aligned with the story [...]
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June 13, 2018
Posted by Emily Fox

Try On The Future

Cole Haan Try On The Future During the late summer of 2016, Cole Haan, known for their contemporary dress shoes, was set to revolutionize the shoe industry once again with the release of two new product lines, 2.ZERØGRAND and GRANDEVØLUTION. By building on the success of Cole Haan’s legacy product, Cole Haan was on a [...]
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June 13, 2018
Posted by Maddie Owen

Got No Strings

Beats by Dre Got No Strings To support the launch of three new wireless headphones during the bustling 2016 holiday season, Beats had one big mission - inspire people to adopt the wireless lifestyle. Beats wanted to make a statement to the consumers that the change to wireless was inevitable and leave their competition in [...]
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June 12, 2018
Posted by Maddie Owen

Bring Wander Wisely To Life

Travelocity Bring Wander Wisely To Life When Travelocity’s partner, Etihad Airways, opened their premium travel service from New York to Abu Dhabi, their team had created an unparalleled, world-renowned travel experience that begins as soon as a guest arrives at the airport and doesn't end until one’s safe passage back home. To give fellow travelers [...]
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