June 13, 2018
Beats by Dre Straight Outta Somewhere Upon entering 2015, Beats by Dre had proudly established a strong, niche following around its iconic lineup of products but with the imminent release of Dr. Dre’s biopic Straight Outta Compton, there was an underlying desire to do more than sell headphones and instead, start a cultural conversation that [...]
June 13, 2018
Travelocity Millennial Bucket List To better connect with young travel enthusiasts on Instagram, Travelocity utilized PMG to partner with popular social influencers to share their own #TravelocityBucketList global adventures and promote a Travelocity $5,000 dream trip sweepstakes to their fans. Services Social Strategy Content Marketing Influencer Marketing Paid Social 6.3M Impressions (320% above goal) 1.2M [...]
June 13, 2018
Shinola Let's Roll Up Our Sleeves Born in the heart of Detroit, Shinola was not only known for their quality watches and leather goods but for actively contributing to their local community and creating American manufacturing jobs. Built from scratch and finding success through grit and hard work, Shinola’s brand story aligned with the story [...]
June 13, 2018
Cole Haan Try On The Future During the late summer of 2016, Cole Haan, known for their contemporary dress shoes, was set to revolutionize the shoe industry once again with the release of two new product lines, 2.ZERØGRAND and GRANDEVØLUTION. By building on the success of Cole Haan’s legacy product, Cole Haan was on a [...]
June 13, 2018
Beats by Dre Got No Strings To support the launch of three new wireless headphones during the bustling 2016 holiday season, Beats had one big mission - inspire people to adopt the wireless lifestyle. Beats wanted to make a statement to the consumers that the change to wireless was inevitable and leave their competition in [...]
June 12, 2018
Travelocity Bring Wander Wisely To Life When Travelocity’s partner, Etihad Airways, opened their premium travel service from New York to Abu Dhabi, their team had created an unparalleled, world-renowned travel experience that begins as soon as a guest arrives at the airport and doesn't end until one’s safe passage back home. To give fellow travelers [...]