January 29, 2020
Beats by Dre Global Launch of Powerbeats Pro The sport and fitness earphone category and its consumer have evolved in recent years with a boom of wireless products flooding the market and elevating what athletes and fitness enthusiasts expected of earphone performance. With the launch of Powerbeats Pro, it was critical for Beats to regain [...]
August 18, 2020
SurveyMonkey Alli Bidding to ROI Drives Higher Lifetime Value Subscriptions As the world’s most popular online survey tool, SurveyMonkey has attracted users because of the platform’s ease of use and robust features. Acquiring users and generating subscriptions, however, had been financially challenging for the technology company. Because the team managing their digital campaigns did not [...]
January 23, 2020
Athleta Race for the Planet With the upcoming launch of its new SuperSonic Fabric, Athleta needed a campaign that would help the brand meaningfully connect with active, health-oriented women and reinforce its brand values and commitment to our planet, all while improving consumer perception. To do this, Athleta settled on hosting a month-long virtual race, [...]
January 29, 2020
Sephora Alli-Driven Search Creative Optimization The world’s largest specialty retailer for beauty and cosmetics products, Sephora sells items from hundreds of manufacturer brands in its worldwide stores and online. To ensure the best coverage possible in paid search, PMG manages the client’s SEM program across multiple accounts and hundreds of thousands of ad groups, and [...]
June 13, 2018
Beats by Dre Straight Outta Somewhere Since its beginnings, Beats by Dre had proudly established a strong, niche following around its iconic lineup of products but with the imminent release of Dr. Dre’s biopic Straight Outta Compton, there was an underlying desire to do more than sell headphones and instead, start a cultural conversation that [...]
September 01, 2020
The Container Store Back to School Custom Content Parents are the primary purchasers of back to school (BTS) sales — that’s true even among those targeted at college-age students. The Container Store knew that parents were the right audience it wanted to reach when it came to its storage and organization solutions for college dorm [...]
January 29, 2020
Global Retail Brand Dynamic+ An Alli Custom Solution Most site visitors do not convert immediately. Thus, the most cost-effective option for recapture is to retarget them with dynamic banners — for example, by featuring products the users added to their cart for example. However, most dynamic retargeting banners leave much to be desired because they [...]
June 23, 2020
H-E-B Getting Audiences to Scream for Ice Cream If anyone knows how refreshing ice cream is on a hot day, it’s San Antonio-based grocer, H-E-B. The chain developed a new ice cream product Swoon by H-E-B, and was looking to drive product awareness across hundreds of stores across Texas and create customer excitement and engagement. [...]
January 29, 2020
Beats by Dre Celebrating the NBA Collection Watch any game or match in a major professional sports league, and chances are high that you will see the top athletes wearing headphones from Beats by Dre during their warmups. For years, Beats had built its global brand through the creative use of major sporting and cultural [...]
November 19, 2018
Lilly Pulitzer From Basics to Bright Lilly Pulitzer had dabbled on Amazon.com prior to working with PMG, and while it did create a virtual storefront on the platform, its advertising efforts were mostly limited to small Amazon search tests reaching only shoppers actively aware of and searching for the brand’s Amazon store. With PMG’s help, [...]