• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
November 02, 2020

PMG’s Parks Blackwell in Think with Google on Winning the Customer Journey

Posted by David Gong

“We forget all of those different data points are actually a person having an engagement with a brand and how important and powerful those touch-points can be.”

That reminder from PMG’s Parks Blackwell was among the many insights she shared with Google during its Agency Conversations series that launched during Advertising Week. The unique audio series featured 12 agency thought leaders who discussed key areas of digital transformation, and how their companies are helping marketers be more agile and digital-first, needs that were accelerated because of the global pandemic.

Blackwell paired with Tim Maleeny, chief strategy officer at Havas North America, to chat about how to win the customer journey, which has shifted because of COVID-19, and the “importance of harnessing first-party data to map out a cohesive customer journey and optimize the consumer experience.” We highly recommend that you listen to the 8-minute conversation on YouTube.

Others who participated include executives from OMD, Carat U.S., MightyHive, GroupM, and Publicis. Summaries of the six conversations can be found on Think With Google, as well as links to the audio recordings.

audience insightscustomer data
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • Hindsight 2020 & Looking Ahead to 2021
  • Preparing for Streaming’s Growth & The Future of TV Buying
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.