The OMMA Awards has announced the finalists in this year’s competition, and PMG earned a nomination for its SKY’S THE LIMIT campaign for Old Navy to celebrate International Women’s Day. The campaign included executions across multiple channels, and centered on experiential efforts in three major U.S. cities on March 8th.
On that day, women and girls in New York, Los Angeles, and San Francisco were encouraged to look skyward to see empowering messages written into the sky, and also engage with a custom Facebook Story filter that celebrated “Women’s Day, Every Day.”
“We’re proud to partner with a brand like Old Navy, whose commitment to women empowerment is second to none,” said George Popstefanov, founder and CEO of PMG. At Old Navy, women make up more than 70% of the brand’s leadership team. Moreover, Gap Inc. has been listed in the Bloomberg Gender-Equality Index for the last two years and was the first Fortune 500 company to confirm equal pay for equal work in 2014.
Winners will be selected by a panel of judges and announced at a dinner ceremony in New York City on September 23rd.