• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
October 28, 2020

Price Glomski Talks to Hospitality Technology

Posted by David Gong

Last month, PMG’s Price Glomski spoke with Hospitality Technology’s senior editor Michael Christine Escobar about how SEM remains an important channel for hotel marketers looking to connect with guests during the pandemic. The wide-ranging interview covered specific tactics like radii bidding modifiers, and the importance of flexibility and testing during these uncertain times.

Among Glomski’s advice for hotel brands is that while learning from best practices is useful, the reality is that because of the pandemic, the “travel market has removed many of the previous data points that allow for proper goal setting.”

He added, “Brands should also evaluate core targeting strategies using Google Customer Match as a way to directly engage a previous guest with cohorts being broken out by audience type and affinity (group, golf, day-tripper, general business, day-of, etc).” The benefits go beyond SEM, though, and he recommended “pairing this targeting method with custom emails to the same segments, Facebook/Instagram CRM activation to said segments, and low budget programmatic coverage using a third-party data connector, like LiveRamp.”

COVID crisishotelsTravel
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • Hindsight 2020 & Looking Ahead to 2021
  • Preparing for Streaming’s Growth & The Future of TV Buying
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.