No one would ever disagree that social media marketing is new, energetic, as well as ever-changing. Not so long ago social media was all about posting organic posts and earning likes, comments and shares. It was, in common knowledge, something that brand marketers might ask their interns to deal with. Everyone used (or at least knew) Facebook, Twitter, Youtube, and Instagram, but no one knew correct practices to best leverage marketing results, lacking either universal or valuable metrics to provide a proof of success.
Today it has become a pillar of the advertising industry. With the vast audiences been cultivated by social networks such as Facebook and LinkedIn, it is not surprising that major brands have come into play and continued to increase investment, in which social media takes up a gradually significant part in total channel budgets.
With that in mind, Blueprint is truly a valuable source worth sharing. Announced by Facebook this March and made available to all Facebook users via desktop and mobile, it serves as a marketing tool aimed at helping brand marketers and agencies to map out campaigns that achieve business goal and optimize marketing results. Given its success, Blueprint continues to add new courses and languages with more tailored and in-depth programs that allow users to plan their own learning path.
Popular courses cover topics such as Facebook Terminology, Successful Campaigns, Brand Best Practices, Direct Response Practices, and Creative Best Practices. Summarized below:
Getting to know common terms and acronyms you are likely to come across in this industry will make advertising on Facebook much easier.
- Successful Campaigns
Learning different Facebook campaign goals and how they play a crucial role in strategic planning. A targeted and insightful case study is attached to each unique ad campaign goal.
- Brand Best Practices
Facebook is a great place to build up the scale and drive brand awareness. Having a thorough knowledge of Facebook’s tools for targeting can help drive the brand message through the marketing funnel and reach to the right audiences.
- Direct Response Practices
When having direct response campaigns with specific business goals such as driving clicks to website, in-store/ online sales, or even mobile app installs, it is crucial to understand how to target right people, drive desired actions, measure the effectiveness using Key Performance Indicators, and make meaningful decisions moving forward.
- Creative Best Practices
News feed is a battlefield for advertisers. That makes creative even more important in impacting effectiveness of your campaign. Several key principles are discussed to help make your audiences stop scrolling and start engaging.
Check it out. You will not regret. 🙂